magsafe for all
magsafe for all
creative direction. copywriting. material launch.
for an international brand, popsockets had kept their brand story exclusively to interactivity with the iPhone. years, but what about those without an iPhone? we used the launch of our new magsafe grip to reposition our brand from one exclusively servicing iPhones, to one that works with any device. this new campaign gave our brand a moment to not only talk about our new product but introduce the idea that…
magsafe
for all
give the people
what they want
after getting countless comments about not making our products for phones other than iPhone, we knew it was time to do something for the androids out there.
no phone
left behind
each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.
the sky’s
the limit
we created a flexible visual system that could easily swap in devices or talent that resonated with each global region
champions of inclusivity
we used strategic targeting to send unique messages to our android and pixel users.
art direction
cynthia abril
design
michelle aure
production
jacqueline buda
katie caro
copywriting
anthony williams