plant mart
plant mart
creative direction. copywriting. experiential pop up.
for PopSockets believing “the future is plant-based” our audience has no idea that these things on the back of your phone are actually made from plants, not plastic.
we invited our customers to an immersive experience based on the plant-based future we dream of—filled with plant-based freebies, food, and actual plants, too.
plant👏based👏 every👏thing👏
turning little circles into a circular brand.
we showed our commitment to sustainability by designing the entire space with recycled, borrowed, or plant-based materials.
at the end of the night,
guests took bundles of display kale and corn home
plant-based pours + eats
all display food was
donated to a local shelter
planet-friendly messaging.
each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.
our plant-based vision.
we brought our commitment to sustainability to life in a through an animated display featuring our plant-based product benefits.
creative
direction
alexis lynn ellis
art
direction
cynthia abril
graphic
design
michelle aure
emilie demun
phillip digioia
campaign
production
jacqueline buda
partnerships
+ talent
david miyataki
karishma desai
serena morris
copy
writing
anthony williams
chris craddock