plantcore™
plantcore™
creative direction. copywriting. branding. product naming. material launch.
little plastic things sticking to your phone don’t exactly translate “green” to consumers.
in 2022, PopSockets made the commitment to a plant-based future, shifting almost all products from traditional plastic to a more sustainable polymer blend made from corn, canola, and beans.
we developed an identity for this new line of plant-based materials, bringing a natural feel to what could have been considered a cold tech accessory. our PlantCore™ innovation story shows the world PopSockets’ core belief that….
the future is
plant-based
made from plants.
made for you.
in a world so bombarded with greenwashing, we chose to visualize our materials in a natural way that showed our commitment to innovation, rather than hitting consumers over the head with plants.
made from corn.
made from castor.
made from canola.
from the Earth to your phone.
i chose the name PlantCore™ to relate to our genzennial consumer, while still communicating our plant-based offerings to a wider audience
i designed our lockup using organic letter forms to reflect our unique material blend
plant-based features.
our launch spot was followed by three feature-forward films highlighting you don’t need to compromise functionality to choose plant-based.
made from plants.
made for magsafe.
made from plants.
made for change.
made from plants.
designed for protection.
3d animation
massive assembly
design
emilie demun
production
jacqueline buda
copywriting
chris craddock