plantcore™

plantcore™

Close-up of pink flowers and green leaves with a blue sky in the background.

creative direction. copywriting. branding. product naming. material launch.

In 2022, PopSockets made the commitment to shift almost all products from traditional plastic to a new line of plant-based materials.

We launched PlantCore™, a plant-based polymer blend made from corn, canola, and beans.

the future is
plant-based

made from plants.
made for you.

in a world so bombarded with greenwashing, we chose to visualize our materials in a natural way that showed our commitment to innovation, rather than hitting consumers over the head with plants.

Close-up of a praying mantis on a flowering plant with green leaves and colorful flowers in the background.

made from corn.

Close-up of red flowering plants with a blue sky background.

made from castor.

Close-up of blooming yellow and pink flowers with green stems and buds against a partly cloudy sky.

made from canola.

from the Earth to your phone.

i chose the name PlantCore™ to relate to our genzennial consumer, while still communicating our plant-based offerings to a wider audience

Blurred image of a garden with various colorful flowers and green foliage.

i designed our lockup using organic letter forms to reflect our unique material blend

plant-based features.

our launch spot was followed by three feature-forward films highlighting you don’t need to compromise functionality to choose plant-based.

made from plants.
made for magsafe.

made from plants.
made for change.

made from plants.
designed for protection.

3d animation

massive assembly

design

emilie demun

production

jacqueline buda

copywriting

chris craddock