pokémon

pokémon

creative direction. copywriting.

we set out to immerse Pokémon fans in a world that felt PopSockets while leaning into fandom. no easy task.

be the very best

gotta catch
‘em all

we split our campaign into three beats, all targeted at different types of fans.

pokédex on the ready.

go gengar!

who do you choose?

pokédex on the ready

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

go gengar!

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

gotta catch ‘em all

each touchpoint throughout our event was a way for us to encourage our customers to engage in a more sustainable plant-forward lifestyle.

creative
direction

dave ruiz

art
direction

tiff tsai

production
design

emilie demun

shoot
production

jacqueline buda

copy
writing

chris craddock